I work with founders and senior leadership teams across a range of high-impact communication needs where the cost of imprecision is real. While each engagement is tailored, the work typically falls into the following areas.
Executive Narrative Development
When direction needs to be legible — not just decided
This work focuses on clarifying the core story leaders need to tell when organizations are changing faster than their narratives.
It often supports:
- Leadership transitions or inflection points
- New initiatives that require internal alignment
- Situations where strategy exists, but language lags behind reality
The aim is narrative coherence leaders can actually use — not aspirational language, and not branding for its own sake.
Leadership Positioning
When presence must hold up under scrutiny
This work helps senior leaders articulate how they lead, what they stand for, and how they show up, in language that feels credible over time.
It commonly includes:
- Executive profiles and introductions
- Internal leadership communication
- Positioning during organizational change or heightened visibility
The focus is durability, not performance.
Language that remains true even as circumstances evolve.
Strategic Ghostwriting
When voice, judgment, and precision matter more than output
This work supports leaders who need writing that reflects how they think, not how a writer “sounds”.
Typical formats include:
- Executive briefs and reports
- Board and leadership presentations
- Published articles, op-eds, and thought leadership
The emphasis is voice fidelity, disciplined thinking, and respect for an intelligent audience.
High-Stakes Communication
When misalignment or ambiguity creates risk
This work supports moments where poor framing has consequences — internally or externally.
It may involve:
- Sensitive announcements
- Cross-functional decision communication
- Messaging tied to significant organizational change
The objective is not persuasion, but clarity: reducing friction, preventing misinterpretation, and enabling confident action.
Each engagement is discreet, collaborative, and structured around how the communication will be interpreted, not just how it is written.
A note on fit
This work is best suited for leaders who want a single point of accountability for framing and synthesis: not committee-driven drafting or line-by-line collaboration.