Rejected Slogans for $500K Hawaiian Marketing Blitz (Maui Now)

The Hawaii Visitors and Convention Bureau (HVCB) recently launched a month-long marketing blitz in New York and Chicago, two of its largest markets, both of which they identified as being on the “East Coast” even though the one that starts with a “C” is actually in...

Ramen Ya: the Good, the Bad, the Greasy (Maui Now)

Dining at Ramen Ya in the Queen K mall started off a little more like a double-dog dare than a promising enterprise. Ominous phrases like “noodles in dirty dishwater,” and “it’s a carb carnival and the protein isn’t invited” were tossed about, proving the dare-makers...